In Part 9 of her ongoing series 25 Ways to Increase Profitability, industry expert Ruth King shares a simple reminder many contractors overlook: customers can’t call you if they forget you exist. Using a real-world example, she highlights how something as small as visible, consistent contact—emails, postcards, fridge magnets, or even a business card left behind—can make a meaningful difference. Regular communication isn’t just marketing; it’s a profit driver that keeps your company top-of-mind when service is needed.

Ruth also emphasizes the power of reactivating inactive customers—one of the fastest and least expensive ways to increase revenue. By reviewing customer records and personally reaching out to those who haven’t used your services in the past 18 months, contractors can uncover lost opportunities, valuable feedback, and often a simple reason for the gap in service. The takeaway is clear: staying visible and reconnecting intentionally can turn overlooked relationships into renewed revenue—without spending heavily on new leads. Click here to read more.