A recent HVAC industry podcast discusses how contractors can use data‑driven marketing to better target high‑value customers while controlling advertising costs. Instead of broad, expensive campaigns, the conversation highlights how more precise targeting—by location, service area, and customer demographics—can help contractors improve lead quality and reduce wasted spend.

The discussion also looks at newer marketing channels, such as targeted digital and streaming platforms, and how they can help smaller and mid‑sized HVAC companies remain competitive in crowded markets. The key takeaway for contractors is that smarter planning and tighter audience targeting can strengthen brand visibility, improve customer acquisition, and support growth heading into 2026. Click here to listen.