ChatGPT has opened its self-serve advertising platform to U.S. businesses of all sizes, including local service businesses. Through Ads Manager, businesses can create and manage campaigns on a cost-per-click (CPC) basis, meaning advertisers pay when someone clicks on an ad.

Ads will appear within ChatGPT conversations but will remain separate from organic answers. For HVAC contractors, this could create a new opportunity to reach homeowners while they are actively researching services, repairs, and home improvement decisions.

As AI-powered search continues to grow, having a strong digital presence across both traditional search engines and emerging platforms like ChatGPT may become increasingly important for contractors looking to reach customers earlier in the buying process. Click here to read more.