OpenAI is expanding ChatGPT advertising with a focus on performance-based campaigns designed to generate measurable actions such as appointment bookings, purchases, and contact form submissions. The move could be especially relevant to local service businesses, including HVAC contractors, as ChatGPT becomes another way consumers discover businesses and services.

Why it matters: As more homeowners use AI tools to research services and make purchasing decisions, ChatGPT could become another channel for generating local leads. The advertising platform is still developing, but it is something contractors should keep an eye on as AI continues to change how customers find businesses. 

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