HVAC and plumbing contractor AllTech Services has grown its YouTube channel to more than 1.3 million subscribers in just a year and a half. The company uses the platform for more than marketing, incorporating technician education, recruiting, customer service information, community events, and behind-the-scenes content.

Owner Abe Zarou says YouTube has become an important way for potential customers to get familiar with the company before hiring, particularly as consumers increasingly turn to digital platforms and AI to find home service providers. The company produces a mix of short-form and long-form videos, with much of the content created in-house. Click here to read more.